Website

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Your website is one of the first places a customer will interact with your brand, a positive experience is crucial to building a lasting relationship.

Our unique 12 step approach to website development makes sure that we create websites that are innovative, exceed customer expectations and most importantly deliver against your KPI’s. We have a vast range of experience building content managed sites, e-commerce engines, bespoke web portals and applications, single-page applications, online campaigns and highly interactive online visual experiences.
CAB are an Umbraco certified partner and have over 10 years of combined Umbraco development experience. Umbraco is a sophisticated yet easy-to-use content management system that makes working with your content a breeze. It takes advantage of the hugely mature, well proven and widely deployed Microsoft .NET framework providing enterprise level security, scaling and performance. Being open source means it's also free to use.

Our Process

Gather & Identify
The process begins with Gather; an exercise in pure data collection so we fully understand your website, competitors, the market and your users. This is achieved through web and SEO audits, market research, insight analysis and the generation of persona models. This information is fed into the Identify stage where we storyboard some of the key funnels of the site, detail all the functional requirements and outline the key objectives of the persona models.

 

Architect & Create
Now we fully understand the requirements of the website we can design the structure to match. Architect sets out the foundations by mapping all of the site pages in an IA map combined with SEO analysis to ensure it’s optimised for search. Wireframes are produced showing the visual layout of your site pages which are progressed to the Create stage where the look and feel is established by the design team.

 

Build & Test
The Build stage marks the start of the physical construction of the site. This includes implementing the site visuals from the Create stage and any interface interactivity as well as building the core functional aspects of the project. It will often involve integrating with third party tools or systems which will have been outlined from the start. Testing ensures the build meets our expected standards, covers all functionality expected of the system and that the site works across all agreed platforms and devices.

 

Train & Populate
With Build and Test complete your site will be deployed to a secure staging environment. Train includes a hands-on training session from our experienced team across the entire site. Following the training you will have full access to the staging site to try out what you have learnt and may also take away a user guide for future reference. Population can be undertaken by yourselves, CAB or by an independent copywriter. Either way we will be on-hand to support this stage and can provide SEO guidelines around writing content for your site.

Drivers

Our development team has over a decade of experience and we have three level 2 Umbraco qualified web developers in house.

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Your website is the first place your customers will go to check out your brand. First impressions count!
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The web is ever-evolving which makes working in this space incredibly exciting but also requires near constant learning to keep ahead of the curve. It's why we do it.
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