Last year saw the SEO event known as Mobilegeddon but a year on and still only 20% of websites are mobile friendly. With this in mind, why is mobile responsiveness more important than ever in 2017?

Last year a well known event took place in the SEO world. Coined by the Search experts who noticed it, Mobilegeddon was the term for a Google algorithm update aimed at promoting mobile responsiveness as a SERP ranking factor. 

The reason why it is important to have a responsive website is becoming more and more apparent as time ticks by. Mobile users are different to those on the desktop. They have a different set of expectations, a different layout, the answers to different kinds of queries. Aside from this the stats alone provide a fairly persuasive case: 94% of smartphone users say they use mobile websites to find stores, and 2/3 then convert to a sale. 64% say that, when they want information quickly, they will turn to a mobile app or mobile site before using a desktop. 90% of the UK are set to have smartphones by 2020. This adds a time limit on how long sites have to upgrade to a mobile friendly version. 

All of these statistics come from Google Partners and Google Elevator, and they continue even further:

8-34yr olds are 2x more focused when watching short videos on a smartphone as opposed to a TV. 56% of customers perform a mobile search before making a purchase. 1/3 of all UK sales are made on a mobile or tablet. 50% of all Youtube viewership takes place on mobile devices. All of these statistics are set to rise in the years to come.

Mobiles are rapidly getting more traffic. They are now involved in Search in a way not thought possible five years ago, and now act as a key referrer to numerous websites. They are increasing brand engagement and conversions across mediums. Their rate of growth is phenomenal, rivalling that of the radio in the early 20th century. 

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