Design apps can change the world of ecommerce sales.
To be honest, apps are not widely used within the interior design world. There are a few apps on the market that allow customers to design their own kitchen or bathroom, but even now they are few and far between. There is room for much improvement within the interior design world, as they do help customers make up their mind about whether they are going to make a purchase or not, and this article will explore how.
There are very certainly two different kinds of interior design app on the market. The first is very simple; the idea where you create built-in features to see how a new kitchen or bathroom would look. What it does is create a broad view of what a fitted feature would look like. The second approach is far more personable and individual, looking at showing the customer what a very specific product looks like within the confines of their home. Where companies like Ikea and Magnet have the first type of configurator, far fewer have the latter, and yet the conversion rates are fantastic.
Interior design apps are a brilliant way to showcase a product in a bespoke environment. They improve the user experience and thus improve the customer experience a tremendous amount.
How can an Interior Design App revolutionise my ecommerce?
At present 84% of buyers admit to checking out Social Media before making a purchase online. A further 13% admit to looking at blogs and they influence what they are going to buy. What this constitutes of is a large group of people who want to see what a product looks like before they make a purchase, especially when making large orders. It is this group of people that, essentially speaking, configurator design apps cater for.
The idea behind configurators is simple. The idea is to show the customer what their product is like within their own space. This works in two ways. Firstly, it provides affirmation that the customer is doing the right thing in terms of making their purchase. The second is a bit more psychological, allowing the customer to visualise what the product is like within their own surroundings. This forms a psychological bond and sense of ownership between the customer and the product. If someone sees something they want within their own environment the deeper the connection they forge with the item.
From a psychological perspective this is a fantastic way of showing a product to a potential customer. They create a situation in which the customer or client is bonding with their product by making them their own. This approach is especially powerful with interior design and customisable products. A client is much more likely to purchase a kitchen if they can see how it will look in their own personal space.
Configurators have been used for quite a while in the automotive world, proving successful for customers wanting to create their ideal car out of a list of components, however, they have not been without their problems. Configurators in the automotive world have been far too restrictive and ill thought through to have any real impact on the conversion rate of people from the website through to buying a car. Sites such as Ikea have, on the other hand, had a far better conversion rate and have made the most out of their products. This being said, there is more that can be done to make a truly unique and wonderful user experience. There is more that can be done to create an experience better accustomed to creating conversions from app to sale.
As mentioned previously in this post there are two ways configurators can directly work with ecommerce in order to create the best possible outcome for websites and businesses. These involve apps like Homestyler, apps that allow for the customer to go one step further. Homestyler, amongst other apps, allow for a fully immersive creation experience for users, allowing them to upload photos to add to what they are doing. This customises their design or layout even more, allowing for views from windows to be included amongst other things.
The point is that so much more can be done to encourage others to purchase. Other apps suggest both purchasable and custom products such as Woodworker and Plan Your Stairs offer the customer to tweak what they want, using apps to create a fully customisable product for their home.
Ultimately, the more personable an experience is for a customer the better their experience will be. The better that experience is then, usually, the more likely they are to buy. Simply speaking it is that easy.
This being said, interior design apps can be hard to get right. They take a large amount of UX in order to get right, and translate the want into the need into the sale. This can take some time to get right, with a lot of development and design work. This being said, interior design apps do deliver results.