Google has finally updated their Panda algorithm.
Back at the end of last month, Google released the latter half of its Google Panda update. It has been 10 months since the last update rolled out, and Google Panda 4.2 promises a new chance to those who were damaged in the wake of 4.1. Google Panda 4.2 is not a completely new algorithm, but rather a refresh of 4.1, meaning sites who suffered a detrimental hit in the light of the last update will stand a chance of getting their rankings back.
For those who do not know, Google Panda is the search algorithm used by Google to reduce the rankings of low quality or "thin" sites. It is an algorithm looking at the on-page content of a website, with the goal of keeping the Google SERP (Search Engine Results Page) as pure as possible. It does this by checking on-page SEO (amongst other things) to make sure the content is relevant.
Google Panda protects against practices such as:
- Keyword spamming
- Irrelevant content
- Cloaked text
- Duplicate content
- Slow loading websites
Read More: What is Google Panda?
Now Google Panda has had a new update, 4.2, which promises to reverse some of the damage caused to sites by Panda 4.1. According to SEO authorities Search Engine Land, this will affect 2-3% of searches. This is not a huge percentage, however, it is worth checking analytics to see if your site is being negatively affected by the changes. If so you will want to improve the quality of your content.
As with most Google algorithms it is impossible for Search experts to know precisely what Google are doing behind the scenes, but predictions are same as they always have been. If your website is above the board there should be no problem with Panda 4.2. If, on the other hand, black hat methods have been used you will find your website suffers because of it.
Google has stated a slow rollout with Panda 4.2. It hit the US at the end of last month, however, it will take a few months to roll out across the web. We do not know when it will be active in the UK.