Colours can be complex things, and tough to get right at times. Colours can act upon our psyches in all kinds of subliminal ways, meaning that the colours of brands have to be carefully thought out. This bite-sized article will go into some of those colours in more detail, showing what each colour can represent in terms of being a positive emphasis on your business.

The below list also describes the negatives of using some colours. Context is incredibly important, as there are certain colours that can come off in a negative light if used incorrectly.

Yellow

Yellow -

Emotions - Optimism, Clarity, Warmth

Negatives - Hazard, Cowardice, Depression

Examples - Nikon, IMDB, Ikea, McDonald’s

Orange

Orange -

Emotions - Friendly, Cheerful, Confident, Fun

Negatives - Over Emotional, Frustrating, Warning

Examples - Nickelodeon, Amazon, Fanta, Blogger

Red

Red -

Emotions - Excitement, Youthful, Bold

Negatives - Aggressive, Violent, Defiance

Examples - Nintendo, Coca Cola, Lego, Canon

Purple

Purple -

Emotions - Creative, Imaginative, Wise

Negative - Arrogant, Gaudiness, Profanity

Examples - Syfy, Yahoo, Cadbury, Hallmark

Blue

Blue -

Emotions - Trust, Dependable, Strength

Negatives - Coldness, Feeling Blue

Examples - Dell, IBM, Oral-B, Wordpress

Green

Green -

Emotions - Peaceful, Growth, Health

Negatives - Jealousy, Illness, Corruption

Examples - Starbucks, Animal Planet, Android, Tropicana

Gray

Grey -

Emotions - Balance, Neutral, Calm

Negatives - Decay, Pollution, Blandness

Examples - Apple, Wikipedia, Honda, Nike

 

Multicolour -

Emotions - Diversity, Multi-Culturalism

Negatives - Gaudiness, Indecisive

Examples - Google, Ebay, NBC, Windows


Colour psychology may sound simple, but getting it right can be an incredibly complex task. There is often a thin line between successfully conveying a point and getting it horribly wrong. Colour psychology is something to constantly check, research, and consider in order to inspire the right confidence in a brand.