The Woburn Estate Websites 12% Increase In Park Footfall Within One Month

The brief: to create six individual, relevant and stand alone brands across the Woburn Estate that turn on their respective audiences. 

To allow Woburn to create and manage their content and own their websites and to deliver a hard working marketing platform to enable relevant traffic growth and conversions to sales. In summary - to deliver the best Safari website in the world.

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Our Approach

Six bespoke sites and stakeholders, including royalty, meant the team had their work cut out to update the existing 'vanilla' site and smash all parties expectations of what the site could be.

‘‘
Feels amazing to give a fantastic client an online presence and sales tool that is fitting to their product and objectives.
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‘‘
A major competitor was quoted as saying the Woburn Safari site is: "the best Safari website in the world". I'll take that, and then some!
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The Finished Product

The beautifully designed, constructed and fully responsive site features an immersive user journey, allowing visitors to 'Plan Their Experience', meet the 'Safari Stars' and learn about the 'VIP Experiences' before booking their tickets.

The Results

12%
Increase in Park Footfall
x10
Increase in Subscribers
12
Channels Connected By CAB

Within the first month of launch visits skyrocketed, email subscriptions had never been higher and user feedback was incredible. 

Since then Abbey, Golf, Estates, The Woburn Hotel and Weddings have all gone live and they have all received amazing feedback and results.

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