The Tipton’s ‘fifth branch’ Bringing personalised service to life online

Independent building society Tipton and Coseley pride themselves on offering a tailored approach to mortgage and savings provision, with competitively priced products and a warm, personalised approach. Their 15 year old website did not reflect their brand or new digital vision.

CAB began with a detailed customer profiling and mapping exercise. Tipton and Coseley have a diverse client base, incorporating regional customers as well as mortgage and savings customers throughout England and Wales, the new site had to appeal to all potential future customers, whilst not alienating existing ones.

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Proposition

CAB then created an entirely new digital proposition which combined personality with functionality, making it easier for current and future customers and intermediaries to search for the mortgage, insurance and savings products best suited to their needs, all whilst retaining the friendly and trusted tone and style that they pride themselves on.

Outcome

The new site has achieved a 22.89% month on month increase in web sessions, a 13% increase in users, and an impressive 46.8% increase in page views. The average duration of web session increased by 34.8%. The addition of the new functionality also supported a 608% increase in savings enquiries, and a 196% increase in mortgage enquiries.

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Lee Judson, General Manager, Sales and Marketing at Tipton and Coseley said, “CAB’s work on our website and online marketing has made a significant difference to our business, and the web is now a major source of leads, helping to widen our market exposure. We’re delighted with the end product and would not hesitate to recommend CAB Studios”

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