When we heard the vision for a national karting brand, it was a journey we had to be part of. We've worked with the guys at TeamSport to build a multichannel brand that connects as much to Gen Y as it does to families or corporate thrill-seekers.
This is a brand that aims to deliver the best karting experience in the world, on and offline. This is the part we play in their success.
Multichannel thinking is essential for such a broad audience. We lead the hunt for insight across Search, Social, Content, Email & Web to help us respond rapidly to trends in customer behaviour.
This multichannel insight lets us pivot activity and shift investment to the channels and tactics that pack the biggest punch, rather than getting slowed down by out-of-date marketing plans.
We're doing things with ExactTarget that the Bluechips can't keep up with. It's a very exciting time :)
This is a client who truly understands how to build a multichannel brand in the customer age. A great journey to be part of - thanks guys!
Let's face it - Karting is cool. Who wouldn’t want to be part of building a National brand like this?
It's the definitive case of "If you build it, they will come". Get down to your local track to see why these guys sold for £9m.
Understanding how to turn big data into powerful, personalised creative is the real achievement. It's what helps us turn happy customers into engaged, vocal and highly profitable brand evangelists.
We were thrilled about the management buyout for £9m in February. It's been an exceptional journey and we're proud of the role we play.
Being able to take a birds-eye view of the multichannel landscape and use tools like ExactTarget and Radian6 to build insight has changed how we innovate and the results show that it's working.