Goodwood Website 16 Businesses. 40 Stakeholders. One Global Platform.

The Goodwood Estate is an iconic business. In fact, it's a family of 16 different business units ranging from hotels to race tracks to legendary events attracting automotive royalty from across the globe. 

Their goal was to drive growth by unifying 16 different businesses into a single customer experience that would deliver a brand experience whilst helping visitors discover the perfect Goodwood experience for them.

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Strategic Thinking

After some highly successful print work, we wanted to bring that momentum to the digital experience. We started by creating a new brand hierachy across all 16 businesses that helped us craft an intuitive user-experience on the site.

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Some of the re-skins we did for the 3rd party integrations came out looking great - as seamless as you can get.
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Taking the high levels of creativity we had delivered in print through to the website was great fun. The full-bleed interface still looks great today.
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The part I was most pleased with was retaining each business's personality but still making each one feel like it belonged to the Goodwood brand.
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Motivating The Brand

High levels of creative were always the vision for the Goodwood platform. With so many personas to deal with, a vibrant set of sub brands and a whole pile of individual stakeholder needs this was a challenging project and we love a good challenge.

The Results

16
Business Units United
40
Stakeholder Workflows Fulfilled
8
Channels Connected by CAB

Arriving at the Goodwood homepage is as exciting today as it was when we launched in 2009. The design and photography set the mood instantly and invites you to enter a world of escapism that only an iconic British brand like Goodwood could fulfil. 

 

 

 

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