This article
Why we remain cohesive in our approach to multimedia
Web Dedication
Why do so many marketeers prefer the dedicated online agency?
Is it because they like to isolate their web project from the rest of their
company's goings on because it is so much more special than their advertising,
identity and product? Is it because they feel that a dedicated agency is going
to deliver more dynamic experiences that will lure in their competitors'
audiences and knock them for six?
Chances are that it is the age old adage simply biting away at their heels - multi
service agency - jack of all trades master of none - and when it comes to quite
possibly the largest investment on the marcoms plan for the coming year the pressure
is on to get it right and see it perform.
The Lost Connection
Web world is full of in-betweeners, who either fudge the site to work, yet make it
look great or they make it work too well and forget the creative spirit. Then there
is the lost connection - the agency you bring on purposely to develop your big
investment who then goes their own way and looses all synergy with either your
audience, your current marketing initiative or the purpose of what you set out to
achieve in the first place - they have delivered the dynamic but it is now a self
existing promotional object in your armoury that hooks up to little else in your
strategic framework.
Entrepreneurial Creative Solutions
When we set out to install a multimedia arm within the studios we knew all of this.
In fact time upon time we debated the concept of creating a separate business
altogether to house our online offering within - knowing this would or could be the
key to promoting ourselves in a way the market wanted us to be.
But it was beside the point. We are here to deliver joined up entrepreneurial
creative solutions and build brand experiences for maximum value. We get under the
skin of what the market desires and we deliver your business as a whole in the
most cohesive way.
The Big Picture
Multimedia had to fit in to this line of thinking but that is not to say that
within the studios we do not perceive our multimedia offer to be anything short of
the dedicated companies we look up to. Bespoke solutions, complex and dynamic
development, revenue led strategy and stunning interactive websites / offline
software solutions are at the core, yet all creatively led, joined up to the
product and brand and delivered as part of the bigger picture.
By taking this approach the investment overall is reduced because the learning
curve is minimised. The actual connection is made between the brand and the longer
term strategy.
The site is built to the highest modern standards and technology by the
dedicated development team that we have put in place, yet the design and wow
factor is the paramount factor which is governed by the same creative spirit
that drives all of your other collateral.
So when it comes to that all important big ticket investment - dedication is
not always what you need.
From a full relauch of a long estabilished and well performing site we
developed and improved a range of new revenue solutions and rolled out
to an integrated campaign with the entire brand repositioning works
carried out over a three year period. The effect on sales uplift was
clearly defined by the launch of the site.
New revenue opportunities¬
A slick,
interactive microsite which presents a suite of fresh technology, packaged
together in an inspirational way to grow additional revenue through third
party operators providing mobile and networked facilities to existing and
new clientele.
New revenue opportunities¬
A slick,
interactive microsite which presents a suite of fresh technology, packaged
together in an inspirational way to grow additional revenue through third
party operators providing mobile and networked facilities to existing and
new clientele.
Interactive gallery¬
An interactive
flash gallery for photography and movies provided an attractive method for
the client to show off their stunning service and managed office interiors
online. Work included creating the super high quality 360 panoramics of the
rooms to give a real flavour of the superior level of fit out.
Promotional campaigns¬
We have
devised a number of seasonal, promotional and awareness campaigns
delivered across high fashion publications, local press, direct mail
and email which have elevated the brand within the marketplace,
increased recognition and delivered outstanding revenue for the group.
Christmas campaigns¬
A specific
Christmas marketing campaign was developed to increase bookings and
voucher sales over the Christmas period. A microsite was built to promote
'Stay Exclusive, Give Exclusive', where users could explore vouchers and
hotels, which was linked to from a series of eShots.
Online revenue¬
We have
built serious online revenue via our website production which
incorporates a range of ground breaking technologies in booking
engines, third party integration, content management and search
engine visibility. Information effectiveness, accessibility,
usability and interactivity are paramount in the user experience
of the site whilst behind the scenes the internal content team
are responsible for the daily updates and real-time sales and
marketing.
Online revenue¬
We have
built serious online revenue via our website production which
incorporates a range of ground breaking technologies in booking
engines, third party integration, content management and search
engine visibility. Information effectiveness, accessibility,
usability and interactivity are paramount in the user experience
of the site whilst behind the scenes the internal content team
are responsible for the daily updates and real-time sales and
marketing.
Online booking system¬
Development
and incorporation of an intelligent conference booking system that allows
the user to search for a room depending on their meeting criteria, and
submit a proposal request online.
Golf and Spa websites¬
Design
and development of two golf sites and one spa site within the group,
styled with their own look and feel.
Promotional campaigns¬
We have
devised a number of seasonal, promotional and awareness campaigns
delivered across high fashion publications, local press, direct mail
and email which have elevated the brand within the marketplace, increased
recognition and delivered outsanding revenue for the group.
Promotional campaigns¬
We have
devised a number of seasonal, promotional and awareness campaigns
delivered across high fashion publications, local press, direct mail
and email which have elevated the brand within the marketplace, increased
recognition and delivered outsanding revenue for the group.
When things are designed specifically for you they work for you - there
is no compromise. But bespoke comes at a cost. However that cost can soon
transcend from a drain on cashflow to positive P&L within less than two
trading quarters. We build bespoke to ensure sales teams are engaged, so
the product is never compromised, ensuring better user experience and
therefore developing a USP that stands head and shoulders avove your
competitors, promoting you as the leader in your field.
Website¬
Colourful branding and
elements of animation help to bring this site alive and hold the attention
of the user, where the information is presented in a clear and accessible
manner.
Online campaign¬
The segmented campaign
titled 'Headbangers' was rolled out to three separate audiences in education, I.T.
and creative studios. It aimed to convey the frustration we all face when working
with pre-programmed software that makes you work the way it wants you to rather
than the specialist way you need to.
Video¬
We undertook the video work for all
the animated elements of the campaign.
Testimonial Segmentation¬
Development
and design production of the customer stories within the FileMaker site had to be
executed to perfection as it is a key driver for take up. We approached the design,
layout and next steps routes in a highly practical yet fun way to encourage
readership. We also AB tested the menus and routes into the testimonials to
finalise the maximum design.
Research Documentation¬
Encouragement
of sign up in segmented audiences was driven by access to crafted research doucments
with free trial software and a pre-written open access application.
Increasing revenue through reach¬
Education
centre website was the first breakaway microsite that concentrated on selling and
providing added value to a market that had been identified for profit growth.
eMarketing¬
Example
of an Education Centre eShot.
Online development¬
Blend required
a sophisticated website to be designed and implemented into their existing
I.T. framework within a very short turnaround. We developed a radical
search facility that capitalised on the unique back office systems and
rolled out the site in a logical way to maximise the SEO.
Traffic uplift is nothing without understanding how long the average stay is.
Getting people to the site is just good website design and proves the effectiveness
of your SEO in getting the right people to the site. When you consider the visitors
who click away and those that stay around for two minutes or more over 100K+ visitors
per week, and average stay of 60 seconds is an enviable time for any site of this size.
Online planning tool¬
Stairplanner is a
sophisticated planning tool for Richard Buarbidge Starir balustrade ranges. It is
designed and built with the keen DIYer in mind, someone who does not necessarily
know the ins and outs of Richard Burbidge's product range but has a good
understanding of their stair configuration.
Stairplanner has made it easier for customers to plan and build stair
balustrading using Richard Burbidge's product range. Its usage continues to grow
and grow and the success has led to a similar online planning tool for outdoor
balustrade ranges called Deckplanner.
Information gathering¬
Stairplanner
walks the user through a process of gathering information, targetting design
choices and specific information about their own stair configuration.
Parts summary¬
Summary information
is presented in a legible and precise format, including a full parts list
and costing. Downloadable PDF's are dynamically generated and include
accurate plans, parts list and a visual representation of how the particular
design choices will look together. Projects can be stored for recall at a
later date.
Deckplanner¬
Built with the end
user in mind, Deckplanner allows users to plan their outdoor decking and
balustrade. Usage ranges from DIY right up to Heavy Commercial systems
and everything in between.
Range details¬
Each of Richard
Burbidge's outdoor balustrade ranges has specific properties and
unique selling points, one of our challenges when designing Deckplanner
was how to provide a vehicle for such a diverse range of products.
Side render¬
Through a highly
interactive and user friendly interface, Deckplanner walks the user
through each step of the process leading to an accurate visual
representation of the side of their balustraded area.
Parts list / PDF side elevation¬
Deckplanner
produces a full parts list of all the components required to build the specified
system including the balustrade parts and all of the constructional beams, posts,
joists and deckboards. In addition, Deckplanner produces fully accurate PDF's of
each side of the balustrading showing component placement plus a plan drawing for
all of the construction.
Website¬
A slick and visual website to sell
office space, this site also incorporated a personalised online journey to help the
user visualise the space and see the company branding opportunities.
Website¬
Delivery of a dynamic
website that contains simple and intuitive navigation with plenty of
interactive elements including vidio footage. The group of sites are driven
for maximum SEO and are key elements in the ongoing promotion of the
companies.
MedicX Pharmacy and MedicX Fund¬
A
consistent look and feel across all of the MedicX Group websites was
implemented to help increase brand awareness and deliver a more comfortable
user experience when moving between sites. Driven for maximum SEO, the
sites are key elements on the ongoing promotion of the companies.
Campaign¬
Attracting GP's in a dull
market is easy - getting them motivated for action is the hardest part and
that is what underpins our campaign. We motivated the relaunch of Primary
Asset through direct mail, trade and press advertising and web banners. The
cohesive campaign got right to the heart of what the GP's are thinking but
not actioning. We provided the first step, comfort factor to inspire them
to make that call to action.
We have developed a number of high profile emarketing campaigns to build
incremental revenues. the campaigns have had huge success rates in falling
markets lifting sales beyond expectation for limited investment.
Online resource¬
The concept
of the Workplace Performance Initiative was developed to provide an
online tool for creating more cost effective, more productive and more
responsive workplaces. Incorporating an online blog, it worked as a
complimentary service to a provider of serviced office space, looking
to increase their revenue.
Online rebrand¬
Relaunched as
a fun and competitive venue for the hospitality industry, the website
looks to reflect this with the new branding and creative imagery, with
the look and feel changing according to the area of interest.
Development¬
Developed on the
Immediacy Content Management System (CMS), we wanted to make this site
look as far removed from your average 'out of the box' content managed
website as it is possible to get.
Design¬
Incorporating several
menu groups there is a clear design difference between the venue, business
and wedding areas of the website.
New company¬
FibreKnight, a new
company set up to distribute fibre optic cleaning products needed a
website to promote their product range.
How do you make products aimed at high tech industries such as
aerospace and telecoms stand out form the crowd? FibreKnight's website
was turned around super quick, is easy to navigate and is built to
educate, inform and promote, but above all is slick in its execution.
Self build campaign¬
A series
of animated flash banners and eshots were conceptualised and built to
be located on DIY and construction websites promoting the Jewson self
build events.
Online development¬
Requiring
a two week turnaround, Ridley Thaw required a revised design and web
structure to increase and reflect their prominence and authrority in
the Commercial Chartered Surveyors industry. The site includes an
intelligent property search function to cover an extensive range of
properties.
Ok so how does that work? Well simple really. Most people believe it is
all about volume, the more you have the greater chance you have. No, not
really! We would rather reduce your database to 10% of its original size
if that means that we can effectively communicate to people who actually
want your product and will essentially be a a sale. We have worked with
some of the largest global organisations to dramatically realign their
databases to get closer to the customer and the sales effect has been
rapidly increased.
Online ticket sales¬
Ticket 2
Run was developed as an online sales channel for race entry for the
Windsor Half Marathon, one of the UK's premier league race events held
every year within Windsor Great Park. The system was so successful that
it has been extended to offer a sales channel for any race event. It's
not a a new concept but the stand out advantages of Ticket 2 Run are its
ease of use for the customer and the rebranding options which mean an
event can have a sales tool which closely fits their current branding.
Website¬
Wildwood Triangle
required the website to convey their contemporary office development.
The website offers an insight into the facilities available including
floor space information and image gallery.
Interactive games¬
Conceptualised,
designed and constructed from start to finish, a number of online games
have been produced allowing our clients to express their fun and creative
sides, whilst increasing their brand awareness.
