CaB Studios : The CaB Collective

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The Directors behind CaB Studios and what they do

The CaB Collective

If you have ever met Ben Wood and James (Al) Allaway, the co-founders behind CaB, you would know instantly of their passion for global creative innovation.

Brand evolution is their speciality and they have an uncanny way of predicting the trend rather than following the crowd which is hugely apparent when you converse with them on any entrepreneurial business topic.

Budget Conscious

Forever budget conscious the tenacious collective have a way of always delivering more, going the extra mile to satisfy the end user by making a statement about the little things and producing concepts that emit large scale demand. But don't be fooled too easily. These guys are mainly doing it for their own selfish creative idealisms. Visions of what they believe citizens should be entitled to - making it better - pushing the experience forward.

Doing It Different

‘Clients benefit enormously from our whole attitude to what we do’ Ben Wood explains. ‘We enjoy the whole creative process, doing it differently, aiming to excite and delivering daring design solutions that can benefit the people we do it for.’

Perception is key to these guys - they love getting up the nose of the ‘all things to all people’ marketeers that can't seem to differentiate for fear of losing an audience, but their attitude is simple - create the perception, create the trend, produce the demand.

‘Perception is key to us’ says Allaway. ‘It is our bench mark - you can't ask someone to change their perception - if they like it, they like it - if they don't understand it then we have to ask the question is that our fault or are you just not the person I want to appeal to?’

A Shared Vision

Over the past five years CaB has expanded its studios to deliver real multimedia solutions. Kevin Price-Ward, Director of the CaB multimedia studio merged his company into CaB in late 2004 to create a shared vision of what multimedia needs to be and how it needs to be offered.

By combining the strength of technical knowledge with brand, creative, strategy, solution and a massive desire to push the boundaries of what can be achieved today using tomorrows techniques, the CaB offer strengthened into this all important communication platform that dramatically effects revenue through purchase and promotion in the 21st Century.

‘Being able to provide a great idea is 85% about making it work really well and 15% about making it look and feel really great’ states Price-Ward. ‘However it is only that little 15% that really leaves a taste in the end users mouth and you have to be able to capitalise on that in a joined up and cohesive way’, he continues, ‘by plugging the expertise of exciting cutting edge developers into an environment where creatively we are producing high style, high quality design with massive amounts of entrepreneurial steer we have a fabulous kitchen for cooking up some amazing solutions in this dynamic and diverse multimedia world in which we live’.

Building Teams

The individuals that have been carefully hand picked to take a seat within the studios are not your average designers. These creatives are pioneering individuals in their own right - capable of handling and seeing the job as a whole - not being spoon fed the next request or requirement.

‘We spend a lot of time recruiting our designers’ says Wood. ‘We have to keep our recruitment eyes open at all times because we just don't know who might be around the corner tomorrow who could become a CaB individual and instantly benefit what we do for our clients.’

Seeking talent is important to the Directors, and they have a unique way of delivering them to the client. ‘We build teams’ Allaway explains ‘Our designers are your designers - an extension of your workforce, knowledgeable as you on your business, brand and marketing. Opinionated and educated to discuss, guide and influence the problem at hand and intelligently steer the brand.’

Sense And Sensibility

All of this is underpinned by sense and sensibility. Strictly governed by the guiding hand of Matt Wood who is the Studios inward and outward Financial Project Director.

‘Our business is driven in three profit zones’ Matt explains, ‘The first is CaB's, obviously, to ensure we are maturing and supporting the overhead and providing security for our services to our clients. The second is our clients', we are constantly monitoring our clients' share price, turnover and market statistics to view the effect of their spend with us and to ensure we remain a sound investment to them. The third is our commercial partnerships on behalf of our investors. We have a number of products in market that require us to develop ROI and progressive IRR for our shareholders.’

The Dynamic Collective

The dynamic collective that is CaB continue to develop a unique environment for their clients to work within. Clients love the relationship and the extended family feel they get from working with CaB people. ‘We challenge them’ says Wood ‘but we always aim to say no problem. We enjoy seeing our clients and their businesses perform and excel and getting deeply involved in positively influencing their business, their revenue, but most importantly their end users’.

Emma Jones¬
Studio Manager
First port of call for enquiry Jones runs the studio with military precision. She may be handling all administration duties but this young lady loves design in a big way (we don't do non-creatives at CaB!) and she provides our clients with production inspiration for creativity or budget. She is often the one to calm the clients nerves with a 'No problem' when that impossible task hits the studio!
James (Al) Allaway¬
Co-Founder and Creative Director
13 years experience working with leading companies to identify product concepts and founding business structures, rolling out to trend setting audiences in a cohesive delivery of design, marketing, financial modeling and strategy.
Ben Wood¬
Co-Founder and Creative Director
12 years experience in high profile advertising and art direction providing high impact execution, branding application and corporate identity roll-outs within highly tactical promotional campaign and out-reach concepts.
Kevin Price-Ward¬
Multimedia Director
15 years experience working at the highest level of online and offline application development and database development delivering cutting edge solutions that have impacted heavily on generating sales, increasing efficiency and reducing bottom-lines.
Matt Wood¬
Financial Project Director
Inward and outward financial project Director delivering timely controlled management for all project budgets and campaign implementation, brand led service concepts and experiential management and events for clientele.
Kate McCarthy¬
Media Designer
Kate is a highly talented and intelligent individual - described as one of tomorrows bright young things. She brings to the table a wealth of design experience which she implements through rich multimedia designs. What makes McCarthy stand out from the crowd is her ability to embrace the client's business and see the complete picture. She uses a craft for words, images, animation and simply imagination to deliver user experiences which come alive, feel enriched and captivating.
Geoff Beaumont¬
Senior Developer
Hand picked from over 45 prime individuals Geoff Beaumont won his seat at the CaB table in true best of british fashion. The gentleman of tomorrows technology, Beaumont's approach is unnerved, confident and never a problem. As a developer he defines the modern standards of web application programming and excels at delivering fresh concepts and slick edgy programming which thrives the creatives and drives new concepts in design innovation.
Paul Carnall¬
Senior Designer
Style guru, designer extraordinaire. Carnall has a career that has spanned global figures and brands that have honed his sharp execution skill to precision. His desire to ensure every element is highly detailed and perfectly polished is delivered in every little thing that makes a difference. The craftmanship that Carnall brings to his work is evident in the slick and hyper stylish brand collateral that he creates and unique graphic art he delivers.