CaB Studios : It's a Good Win

This article

CaB appointed to digitally deliver the best of British for iconic Goodwood Estate

It's a Good Win

Goodwood Estate, home to the legendary motor circuit and hotel destination, has appointed CaB Studios to deliver its quintessentially English brand digitally through the redevelopment of its extensive website.

Won through a competitive pitch, the project will see CaB's specialist digital team introduce new and bespoke functionality, revenue management functions and social interactivity, increasing both the online perception of the brand and the revenue generated through the site.

James Allaway, co-founder and digital director of CaB commented: "We are delighted to have been appointed to work with Goodwood Estates on such an extensive redevelopment of their website and online presence. Goodwood dares to be different, and exemplifies a passion for perfection which draws a clear synergy with our own technical and luxury creative approach."

"The redevelopment of the website will allow us to unify Goodwood’s on and offline presence, personality and the way in which the destination engages with its prospective and returning guests. This an exciting opportunity to motivate the brand and the fresh creative CaB has previously worked on. The commercial opportunities for expanding revenue and online bookings are extensive."

Tracey Greaves, Estate Sales Director for Goodwood commented: "The redevelopment of our website is a crucial step in the enhancement of our brand, communications and operational ambitions, and I am very confident that CaB Studios' involvement in this project will ensure that these ambitions are achieved with creativity and a commercial focus."

"CaB's dedicated digital team offers technical excellence, and the involvement of their creative specialists will ensure that the website will not only function to the highest standard, but will reflect the look and feel that we have carefully developed for our brand."

CaB's recent digital appointment follows their creative team's restyling of marketing collateral for Goodwood Hotel to mark the return of the hotel to the estate’s portfolio. Initially, a brand identity and concept were developed to ensure that the traditional English hospitality offered by Goodwood Hotel and Golf at Goodwood was reflected in the entire visitor experience, including all in-hotel communications as well as 'Good Times', the hotel's new quarterly newsletter. The result is a fun, quirky English look and feel, with visual references to distinctive features of the Sussex estate and country life adding a unique character to the hotel, restaurants, golf and spa collateral.

The approach by CaB's creative team will become an integral element of the design of the new website, giving prospective guests visiting the site an insight into the unique all encompassing Goodwood experience.