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FileMaker, Inc. - the worldwide leader in easy-to-use database software for business professionals

Going Globally Local

We enjoy segmenting global audiences then getting closer to their individual needs by talking their language. With FileMaker we established a fresh approach to customer communication.

FileMaker is a leading multiplatform database software application and CaB is proud to be chosen to uphold this international brand and continue to drive inspiring campaigns for the UK and European marketplace.

  • <span class="caption-title">Increasing revenue through reach¬</span><br/>Education centre website was the first breakaway microsite that concentrated on selling and providing added value to a market that had been identified for profit growth.
    Increasing revenue through reach¬
    Education centre website was the first breakaway microsite that concentrated on selling and providing added value to a market that had been identified for profit growth.
  • <span class="caption-title">eMarketing¬</span><br/>Example of an Education Centre eShot.
    eMarketing¬
    Example of an Education Centre eShot.
  • <span class="caption-title">Increasing brand adoption¬</span><br/>To introduce a new wave of developers into the FileMaker community and aim to get existing developers to improve their approach we devised a cooler image around the awards. This has been a successful low cost implementation that has raised expectations amongst the commercial crowd who use the software.
    Increasing brand adoption¬
    To introduce a new wave of developers into the FileMaker community and aim to get existing developers to improve their approach we devised a cooler image around the awards. This has been a successful low cost implementation that has raised expectations amongst the commercial crowd who use the software.
  • <span class="caption-title">Research Documentation¬</span><br/>Encouragement of sign up in segmented audiences was driven by access to crafted research doucments with free trial software and a pre-written open access application.
    Research Documentation¬
    Encouragement of sign up in segmented audiences was driven by access to crafted research doucments with free trial software and a pre-written open access application.
  • <span class="caption-title">Research Documentation¬</span><br/>Encouragement of sign up in segmented audiences was driven by access to crafted research doucments with free trial software and a pre-written open access application.
    Research Documentation¬
    Encouragement of sign up in segmented audiences was driven by access to crafted research doucments with free trial software and a pre-written open access application.
  • <span class="caption-title">Online campaign¬</span><br/>The segmented campaign titled 'Headbangers' was rolled out to three separate audiences in education, I.T. and creative studios. It aimed to convey the frustration we all face when working with pre-programmed software that makes you work the way it wants you to rather than the specialist way you need to.
    Online campaign¬
    The segmented campaign titled 'Headbangers' was rolled out to three separate audiences in education, I.T. and creative studios. It aimed to convey the frustration we all face when working with pre-programmed software that makes you work the way it wants you to rather than the specialist way you need to.
  • <span class="caption-title">Video¬</span><br/>We undertook the video work for all the animated elements of the campaign.
    Video¬
    We undertook the video work for all the animated elements of the campaign.
  • <span class="caption-title">Testimonial Segmentation¬</span><br/>Development and design production of the customer stories within the FileMaker site had to be executed to perfection as it is a key driver for take up. We approached the design, layout and next steps routes in a highly practical yet fun way to encourage readership. We also AB tested the menus and routes into the testimonials to finalise the maximum design.
    Testimonial Segmentation¬
    Development and design production of the customer stories within the FileMaker site had to be executed to perfection as it is a key driver for take up. We approached the design, layout and next steps routes in a highly practical yet fun way to encourage readership. We also AB tested the menus and routes into the testimonials to finalise the maximum design.
  • <span class="caption-title">Database cleansing¬</span><br/>Profile manager promoted as an ongoing campaign cleansed and segmented teh 12 year old database and realigned and protected it for the long term.
    Database cleansing¬
    Profile manager promoted as an ongoing campaign cleansed and segmented teh 12 year old database and realigned and protected it for the long term.